Marriott and Amex Launch Fee-Free Card: What You Need to Know
Marriott and American Express are launching a new fee-free card in Canada. Here's how it impacts your points strategy and what to consider.

- Focus on everyday spending: Use the card for regular purchases to accumulate points that can later be redeemed for hotel stays or travel.
- Combine with other cards: Pair the fee-free card with a premium card that offers higher rewards on travel-related expenses to optimize your earning potential.
- Stay informed on promotions: Keep an eye on Marriott Bonvoy promotions that may enhance point earnings or provide bonus offers for cardholders.
Marriott and American Express are shaking up their Canadian co-branded card offerings with the introduction of a new fee-free card, set to launch on February 9, 2027. This development not only broadens the options for Canadian travelers but also raises questions about the evolving landscape of rewards and fees.
What does this mean for your points strategy?
The introduction of a fee-free card is significant for Canadian travelers who may have been deterred by annual fees associated with premium cards. This new offering allows users to earn rewards without the burden of upfront costs, making it more accessible for occasional travelers or those just starting to explore the world of points and miles.
For those already engaged in the Marriott Bonvoy program, this card could serve as an entry point to accumulate points without the financial commitment of a fee. However, it’s essential to consider how this card compares to existing options. The fee-free card may offer fewer benefits or lower earning rates compared to its fee-based counterparts, which typically provide enhanced perks like bonus points on travel and dining.

How can you maximize the new card's benefits?
To make the most of the new fee-free card, consider the following strategies:
- Focus on everyday spending: Use the card for regular purchases to accumulate points that can later be redeemed for hotel stays or travel.
- Combine with other cards: Pair the fee-free card with a premium card that offers higher rewards on travel-related expenses to optimize your earning potential.
- Stay informed on promotions: Keep an eye on Marriott Bonvoy promotions that may enhance point earnings or provide bonus offers for cardholders.
Is it worth transferring points to Marriott Bonvoy?
With the new card in play, many may wonder about the value of transferring points from programs like Amex Membership Rewards to Marriott Bonvoy. Typically, the transfer ratio is favorable, allowing for strategic redemptions. For instance, if you’re looking to book a stay at a high-demand property, transferring points could unlock significant value, especially during peak seasons.
However, it’s crucial to evaluate the redemption options available. Marriott Bonvoy has a range of sweet spots, such as the ability to book luxury stays at a fraction of the cash price during off-peak times. Understanding these sweet spots can help you determine when it’s advantageous to transfer points versus redeeming directly through Amex.
Get points tips in your inbox
Fare alerts, points strategy guides, and exclusive sweet spots. No spam.
By subscribing you agree to receive emails from Pointify. Unsubscribe anytime.
What are the potential drawbacks of the new fee-free card?
While the fee-free card presents an attractive option, there are potential drawbacks to consider:
- Limited benefits: Fee-free cards often come with fewer perks, such as travel insurance or concierge services, which can be valuable for frequent travelers.
- Lower earning rates: The points earned on the fee-free card may not match those of premium cards, which could impact your overall earning potential.
- Future fee increases: As the existing cards are set to see fee increases, it’s essential to monitor how this might affect your overall strategy if you decide to upgrade in the future.
How does this fit into the broader travel rewards landscape?
The launch of the fee-free card reflects a growing trend among credit card issuers to cater to a wider audience, particularly in Canada. As travelers become more price-sensitive, the demand for no-annual-fee options is likely to increase. This shift may push other issuers to reevaluate their offerings, potentially leading to more competitive rewards structures.
For points travelers, this means more choices and opportunities to earn rewards without the financial burden of annual fees. However, it also necessitates a careful evaluation of which cards align best with your travel goals and spending habits.

Frequently asked questions
Will the new fee-free card offer sign-up bonuses?
As of now, specific details regarding sign-up bonuses for the new fee-free card have not been disclosed. It's advisable to check closer to the launch date for any promotional offers.
Can I transfer points from the fee-free card to other loyalty programs?
Typically, co-branded cards like this one allow you to earn points within their respective loyalty programs, such as Marriott Bonvoy. However, transferring points to other programs may not be possible, so it's essential to confirm the terms.
How do I decide between the fee-free card and a premium card?
Consider your travel frequency and spending habits. If you travel often and can take advantage of premium benefits, a fee-based card may be worth the investment. Conversely, if you travel occasionally, the fee-free card could be a better fit.
What should I do if I currently hold an existing Marriott Amex card?
If you hold an existing card that will see a fee increase, evaluate the new fee-free card's benefits and compare them to your current card. It may be worth switching if the new card better aligns with your spending habits.
About the author
Published
Zoheb Alvi covers points strategies, fare deals, and travel optimization for the Pointify blog.
Get points tips in your inbox
Fare alerts, points strategy guides, and exclusive sweet spots. No spam.
By subscribing you agree to receive emails from Pointify. Unsubscribe anytime.
Further Reading

Cash vs points: how to actually know which is cheaper
Points are not automatically a deal. Here is the simple cents-per-point math that tells you when to pay cash and when to burn miles — and a faster way to check both at once.

Transferable points 101: why flexible points beat a wall of one airline's miles
A huge balance in one airline program feels like wealth until that program devalues overnight. Flexible bank points transfer to many airlines and hotels — here is why that optionality is worth more than any single stash of miles.

Do Marriott Bonvoy Points Expire? 2026 Rules and How to Keep Them
Marriott Bonvoy points expire after 24 months of inactivity — but a single small transaction resets the clock. Here is exactly how the policy works, what counts as activity, and the cheapest way to keep your points forever.