The recent award price increase by Marriott, as reported by Doctor of Credit, marks a significant shift in the award travel landscape, necessitating a reevaluation of redemption strategies for travelers. This development, which sees award prices rise by 5%-10% across various properties, with some experiencing even more substantial hikes, prompts questions about the value of accumulated points and the best approaches to maximize their worth.
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What does this mean for your points?
The devaluation essentially means that the points you've accumulated may not go as far as they once did, especially for those eyeing luxury properties or peak season travel. However, the impact varies widely depending on the specific properties and travel dates in question. Travelers should reassess their points' value in the context of their travel goals, considering which redemptions still offer the best value.
A key aspect to consider is the dynamic pricing model Marriott adopted in March 2022. This model allows for more flexibility in pricing but also introduces unpredictability for award travelers. The recent price increases are a part of this dynamic system, where prices can fluctuate based on demand, seasonality, and other factors.
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How does this affect redemption strategies?
Travelers need to adapt their redemption strategies to account for the increased award prices. One approach is to focus on properties that have seen minimal or no price increases. Utilizing tools like Pointify's award search can help identify these opportunities. Additionally, considering off-peak travel or exploring different destinations might yield better value for your points.
Is it worth transferring points now?
The decision to transfer points into Marriott Bonvoy depends on your immediate travel plans and the specific redemptions you're targeting. If you have upcoming travel and can book at the current rates, transferring points might be a good strategy to lock in your award bookings before potential further devaluations. However, for those with more flexible travel plans, it might be prudent to wait and see how the award landscape evolves. Exploring Pointify's transfer-partner explorer can provide insights into the best transfer options for your points.
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Which redemption sweet spots are affected?
Certain properties within the Marriott Bonvoy portfolio are traditionally considered sweet spots for award redemptions. The recent devaluation might have altered the value proposition of these properties. Travelers should review the new award prices for their desired destinations and adjust their strategies accordingly. For instance, properties that were once considered excellent value might now be less appealing, while others might have emerged as new sweet spots. Checking Pointify's award sweet spots can help identify the best current options.
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What is the math of the trade-off?
To understand the impact of the devaluation, travelers need to calculate the new redemption rates and compare them to the cash prices of their desired bookings. In some cases, the increased award prices might still offer better value than paying cash, especially during peak travel seasons. However, for others, the devaluation might have tipped the balance in favor of paying cash or exploring alternative accommodations. Using tools like award redemption charts can facilitate this comparison and help in making informed decisions.
As Doctor of Credit reports, the variability in price increases across different properties means that travelers must conduct their own research to find the best value for their points. This might involve comparing award prices across different brands or looking into cash bookings through curated flight and hotel deals.

Frequently asked questions
How do I find the best award redemptions despite the devaluation?
Utilizing award search tools and staying flexible with your travel dates and destinations can help in finding the best value for your points. Additionally, considering alternative loyalty programs or credit card rewards might offer more favorable redemption options.
Should I accelerate my points earning to compensate for the devaluation?
Accelerating points earning through credit card spending or sign-up bonuses can be a strategy to counteract the devaluation, but it's essential to do so responsibly and within your financial means. Earning points at a high rate might not outweigh the potential interest costs or decreased redemption value if not managed carefully.
Will Marriott's dynamic pricing model continue to affect award prices?
Yes, as part of Marriott's dynamic pricing model, award prices are likely to continue fluctuating. Travelers should regularly check award prices for their desired travel dates and be prepared to adjust their strategies as the award landscape evolves.
Where can I find more information on maximizing my points value?
For more insights and strategies on getting the most out of your points, visit the Pointify blog, which offers detailed analysis and tips on award travel and loyalty programs.
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