American Airlines Is Now Offering First Class Upgrades For Just $35 While Loyal Customers Wait In Coach

Pointify is tracking this devaluation for the points-and-miles community.

American Airlines appears to be offering domestic first class upgrades for as little as $35, a new low that makes sense for casual passengers but stings for loyal customers waiting on complimentary upgrades. The shift shows how little traditional elite upgrades are worth now that airlines would rather sell the seat for almost any cash amount than give it away as a loyalty benefit.