Pointify

Retailers Will Now Pay Up To 40% Commissions—That’s How Too-Generous Rewards Will Make Money

Pointify Award DeskReported by View From The Wing

Pointify is tracking this program change for the points-and-miles community.

Max Morganroth pitched targeted shopping offers that can fund rich customer rewards and leave money for Rove. Selling that technology to other loyalty programs could also help solve its expensive customer-acquisition problem.

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